To Prime or Not to Prime?...That is the question.

I'm sure you've heard of makeup primers, eye primers, lip primers, house paint primers, and the like.  They all have a similar purpose, and they are all important.  So what's the big deal?  Simply put, primers create a smooth, even surface on which to add your paint of choice.  Be it Valspar Interior Eggshell, or Younique Liquid Foundation.

Does it really make that big of a difference?  Actually, yes.  primer minimizes your pores and the fine lines, helping your makeup to sit ON the primer, not IN the fine lines.   In addition to those amazing features, primer also helps you makeup to stay on longer and you can use less product to get the same effect.

So, check out the video below for a little show & tell with face primer, and make up your own mind.  This video is pretty lengthy, so let me break down the highlights for you....

Foundation - goes further and goes on smoother with primer

Concealer - about the same with or without primer

Blush - WAY brighter with primer

Eye shadow from palette - Huge difference in color and intensity.  The primer is critical for shadows.

Eye shadow - Splurge Eye Cream - Without the primer, you have to tug and work the shadow around - with the primer, goes on smooth and bright and spreads like a dream.

In all cases, having the primer on makes all makeup go on super smooth.